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Because you can put in those equal rights laws and enforce them, along with all the various other things like building roads and schools and such. To think you can just outlaw racism and such is foolish though. You would be trying to literally tread into thought police territory there.
Huh, odd that they don’t advertise it more then. Probably make the notion of selling it get less of a rep of desperate people needing money and more similar to donating blood as an altruistic thing, so you get more involved.